Florozone, an already beautiful skincare brand, now has an online presence that is therapeutic to the beholder’s eyes. We positioned Florozone as a thought-leader, providing beautiful visuals and useful tips to their audience.
Our product photography, concepts, design and social media content made Florozone a go-to Skincare Specialists on Instagram!
Building a strong social media marketing strategy for a beauty brand requires careful attention to detail in addition to a well-thought-out plan. We built Florozone’s social media presence by creating a digital marketing strategy for this skincare brand, leveraging the social aspect of discovering, buying and using beauty products.. With vibrant colours, beautiful visuals and useful tips for skincare, Florozone is a brand that relates to social media users.
A skincare brand’s website must combine aesthetics, usability, and a focus on the brand’s identity and values. The website had to cater a wide variety of content for their line of skincare products. The goal was to create the website while keeping in mind the brand’s personality, core values, and target audience. This helped in the development of the overall design and content strategy. We selected a website template that aligned with the brand’s aesthetic and goals
Partnering with influencers is a great way to promote a skincare brand and reach a wider audience. When selecting Florozone influencers, the team considered factors such as their reach, engagement rate, alignment with the brand values and relevance to their target audience.
It’s been a great journey working with Ananya over the last 3 years since the inception of The Wellness Collective. Not only did this involve building TWC’s social media strategy and presence online but also growing as professionals along the way. Whether design-related, ideation, strategy, or marketing, they are always willing to lend a helping hand. Looking forward to collaborating with you again!
Working with Ananya was a great experience as Ananya is very professional about her work. All deliverables were delivered in a timely manner and strict adherence is paid to budget and client satisfaction. Highly recommend her services for your brand.
Working with Ananya on launching my brand was a great experience. She’s young, dynamic and full of innovative ideas. She’s also very responsive and always available. Her attitude is a blend of professionalism and candid candour. I would highly recommend plugging her into your brand story! 
