Knotty Krafters is a homegrown luxury gifting brand offering unique gifting solutions for all occasions. They offer a complete gifting solution from curation to packaging & shipping across India. The brand was clear that the logo required to be minimal and should correspond with their luxurious and exclusive hampers. We wanted to do something special for this project so we looked into current trends for gifting brands. Our team worked with them to incorporate their gifting essence into their branding and social media. We’re proud to say we succeeded in creating a strong brand identity and social media which is aligned with their vision and values.
WNDR was tasked with creating a premium brand identity that compliments their exquisite gift hampers. Our main objective was to create a minimal and luxurious logo design. The color schemes we chose for this brand were white and gold as these colors are associated with luxury. To support this, our team also created a secondary colour palette of white, gold and black. Our designers initially created rough sketches of logo concepts and fonts that complement the brand’s style. In the final logo design we incorporated elements like ribbon which was aesthetically pleasing.
Since Knotty Krafters is an online gifting business, our social media team assisted them in creative content, post design and audience targeting With the use of insights we refined their strategy, content, and posting schedule. We also supported by developing a content calendar with various content types, including images, videos and GIFs to help them grow their following on Instagram.
