Soulfull Dietician by Juhi focuses on addressing gut health issues. They offer health solutions to people for their gut health concerns. They also offer a range of services including nutrition consults, nutrition education and meal plans specially designed to empower individuals who are navigating the challenges of work, family life, and well-being. We were approached by them to create the brand positioning, visual identity, and initial website platform.
Soulfull made it clear from the start that their brand’s story was truly important to them. They wanted the branding to reflect an incredible power of emotional vitality & gut microbiome. . We chose a neutral color palette as the focus on personalised dietary guidance is for both men and women. Our designers initially created rough sketches of logo concepts and fonts that complement the brand’s core goal. In the final logo design we incorporated the gut element to convey a direct association with gut health and nutrition. We helped them establish their positioning and ensured their values are reflected in the new logo.