The Long White Cloud is a travel company that provides its clients with a distinctive and genuine experience of New Zealand’s North and South Islands. They create memorable memories by customising each of their itineraries to suit the demands of their clients. TLWC reached out to us to assist them in this new business chapter. From their logo and website to helping them with digital marketing services, we gave the brand an eye-catching visual that covered every touch point. In addition to generating leads, the goal of our collaboration was to develop a distinctive visual brand that stands out in the tourism industry.
We approached the visual identity, with a high-end vibe because the services were customised to meet the needs of the clientele. The colors and fonts we chose for branding convey the brand’s personality and the area of expertise of TLWC. A cloud motif, which both symbolises the company and the spirit of travel, was incorporated by the design team into the logo design.
The project’s objective was to develop an insightful and inspiring website. Through our research, we optimised the website with distinct landing pages for each user journey, with a detailed itinerary of their selected experience. Additionally, the team also created a “Contact form” page where users could provide The Long White Cloud specific details about the experience they were looking for. From a design approach we kept it minimal and used a color palette as light as we could allowing amazing imagery from the travel to serve as the major inspiration.
We supported their marketing team by developing a thoughtful approach that takes into account the distinctive characteristics of the travel sector, such as inspiring wanderlust, providing valuable information, and building trust. The objective was to identify gaps and increase website traffic, generate leads, and eventually promote bookings. Our creative team assisted TLWC in creating informative blog posts, travel guides, videos, and user-generated content.
A great in-depth project from start to finish!
